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Learn How To Grow Your YouTube Channel
Learn how to grow your YouTube channel from 0 to 100,000+ subscribers and transform it into a sustainable, income-generating machine. Without quitting your day job.
Making Money from YouTube
I started making YouTube videos in my final year of medical school at Cambridge University. It was Summer 2017 and I started off with 0 views, 0 subscribers and $0 in revenue.
18 months later, my YouTube channel was at 100,000 subscribers and was making as much money as my full-time job working as a doctor in the UK. And now, as of October 2021, my channel has over 2 million subscribers and I make over £100,000 ($130k) each month, with 5-10 hours of effort each week. I know — it’s bloody ridiculous.
The Secret to 100,000+ Subscribers
Over the past 3 years, I’ve learned a lot about what it takes to build an audience from scratch, provide value consistently, and monetise in a non-spammy way. I’ve spent over $30,000 in courses and coaching programs to try and find the secret sauce that helps grow a channel and a business. And you know what? There’s no secret. It’s mostly just a matter of —
- Producing content that your audience finds useful
- Posting this on YouTube once a week
- Repeating this for at least 2 years
That’s all it takes. I can guarantee that if you follow this simple, 3-part formula, your life will change in ways you can’t imagine. For a start, you’ll learn incredibly useful skills, you’ll generate ‘passive’ income, and you’ll make friends with amazing people from all over the world. You might even get messages from fans about how your content has changed their life.
But sadly, as with all things, getting started and maintaining quality + consistency is easier said than done.
The Challenges of Being a YouTuber
- It feels daunting to create videos for 2+ years. You won’t see much growth, or money, in the early stages.
- You’ll have to get over the fear of judgment from friends, family and strangers on the internet.
- You’ll have to work out what you’re going to talk about + why anyone would care what you’ve got to say.
- You’ll need to learn about cameras, microphones, lights, video editing and post-production.
- You’ll worry that you’re going to run out of ideas.
- You’ll be thinking about the YouTube algorithm, while also trying not to think about the YouTube algorithm.
- You’ll end up negotiating with brands and having to develop your own negotiation skills to do it.
And you’ll have to do all this (and a lot more) while juggling your job, studies, relationships and health, while also doing your best to enjoy the journey and avoid burnout.
This is hard. It takes a lot of work.
But it’s also really fun, and if you can make it work, it’s genuinely life-changing.
The real “secret”, if there’s one at all, is that you need to build a SYSTEM around your content production, so that you can efficiently pump out useful content that grows your audience and revenue, without it taking up large amounts of your own time.
Instead of thinking of your YouTube channel as a personal project, you want to think about it like a machine. A machine that takes inputs in the form of ideas, refines them into valuable content that your audience loves, and efficiently monetises itself across multiple asset classes.
I’ve built such a system for my channel and business, and I can help you build yours.
The Part-Time YouTuber Academy
The Part-Time YouTuber Academy is a 6-week live online course where I’ll teach you everything I know about how to build and grow your YouTube channel into a sustainable machine that churns out valuable content for your audience, and generates healthy passive income for you, without having to quit your job.
It’s based on the Infinite Content Engine, the system I’ve developed to grow my channel from zero to 2.2 million subscribers (with $1,500,000+ in annual revenue) while working full-time as a doctor.
We ran Cohort 1 in November 2020, Cohort 2 in March 2021 and Cohort 3 in June 2021 serving over 1,000 students in the process and producing fantastic results and glowing testimonials.
Cohort 4 will run from 1st November to 10th December. Each week, we’ll have a combination of live Zoom lectures, Q&A Office Hours, homework video assignments and small group sessions to help you kickstart your new channel or build upon your existing one.
Core Live Lectures will run twice a week, on Mondays and Thursdays at 16:00 GMT / 09:00 PT / 12:00 ET. Each live session will have 60-90 minutes of teaching, followed by an open Q&A with me. All the sessions will be recorded (and you’ll have lifetime access to them) so you can always work through stuff at your own pace if you prefer that approach.
Each week, we’ll also have a series of Guest Workshops featuring people like Pat Flynn, and small group sessions to help you get the most from the course.
By the end of the 6-week course…
You’ll have kickstarted your YouTube channel (if you haven’t yet), with 6 published videos.
You’ll have the next 3-6 months of content planned out, and a solid, streamlined system to sustain this.
You’ll be much more comfortable in front of a camera, with techniques to boost your charisma.
You’ll get my recommendations for gear and studio setups for all budget levels, so you can level-up your production value while being focused on your content.
You’ll know how to refine your niche, and you’ll have a system that ensures you’ll never run out of content ideas – The Idea Generation Machine.
You’ll have a method (the HIVEs Framework) for structuring your videos in a way that appeals to your audience and to the YouTube algorithm.
You’ll understand how to accelerate your growth by efficiently repurposing your content to multiple platforms with the Artery Method.
You’ll understand the various monetisation options available to creators, and you’ll know how to use them to generate passive income for yourself, or high-quality leads for your business.
You’ll know the value of building a team as soon as you can afford it, and you’ll have a roadmap for outsourcing your editing and hiring extra team members.
Who’s the Course for?
You recognise YouTube as an incredible opportunity to build an audience, have an impact and generate passive income.
You haven’t yet taken the plunge into publishing videos, but you know it’s something you want to do.
But you’re willing to take your new YouTube channel seriously from day 1, and want to invest time and money up-front to set yourself up for success.
In 6 weeks – You’ll…
- have launched your YouTube channel with 6+ published videos and ideas for the next 3-6 months of content
- have a clear roadmap for gear upgrades
- be much more comfortable talking to a camera and putting yourself out there
- hit the ground running with effective systems that mean you’ll never run out of content.
Congratulations! Your channel’s already up-and-running and you’ve got the best side-hustle in the world.
But you’ve realised that continually coming up with good ideas and consistently churning out valuable content is quite hard. And that growing and monetising your audience is even harder.
You’d love to treat your channel as more of a business but maybe the idea of ‘managing a team’ feels intimidating, and you wouldn’t know where to start anyway.
In 6 weeks – You’ll…
- have our own Infinite Content Engine will be up and running.
- never run out of ideas
- have a systematic framework for keeping the engine churning
- appreciate the immense value of building a team, and know how to take the first steps to outsource annoying things like video editing
- make progress towards hiring your own staff, if you’re at that level
Entrepreneurs & Freelancers
You see YouTube as a great platform to engage with your target audience and generate new leads (or brand awareness) for your business.
But starting (or growing) your YouTube channel is always pushed to the bottom of your endless to-do list. It falls into that classic important-but-not-urgent category and so it never gets done.
You’re now ready to take action and to put in the work to make the platform work for you and your business.
In 6 weeks – You’ll…
- have launched your YouTube channel with 6+ published videos
- have an understanding of the Fundamentals of YouTubing
- have a solid lead-gen strategy, with ideas for the next 3-6 months of content through your own Infinite Content Engine.
- be able to work through the course at your own pace if the 4+ hours of content and homework each week for 6 weeks is too much of a commitment for your already busy schedule.
Bloggers and Podcasters
You already create content that your audience loves. But you might reach a far larger and more diverse audience through YouTube.
The difficulty is that YouTube may be intimidating. It’s a totally unique skillset (albeit with a few overlap) to running a blog and podcasting. And the bar for manufacturing price appears to be ever-increasing.
You comprehend that if you can upload video on your already beefy skillset, it might gain your blog, podcast and the commercial enterprise you’ve got constructed round it. Especially if you are promoting your personal products, you could fee a video direction very in another way to an e-book.
In 6 weeks – You’ll…
- have launched your YouTube channel with 6+ published videos.
- have an easier time of this than the other students, because you already know how to create content – this is just a matter of transferring those skills to a new medium
- have ideas for your next 3-6 months of content (probably more, depending on how much you’ve already created)
- pick up some workflow tips for your blogs/podcasts from a Part-Time YouTuber
What’s withinside the Course?
Here’s a load of records approximately precisely what we cowl withinside the path. It’s a whole lot of stuff, and the 6 weeks is going through in a flash, however you may have lifetime get right of entry to to all of the video recordings and path cloth so that you can constantly revisit matters in case you want to ?
1. Core Course Modules
By the prevent of the route, you’ll have the subsequent 3-6 months of content material fabric planned out, and a system for continuously growing content material fabric that your goal goal marketplace (and the YouTube algorithm) loves, without burning out. Through our center live lectures (Mondays and Thursdays 1600-1800 GMT) we are going to cowl —
Build — Finding your niche, nailing down your target target market and fee proposition, building your studio, the exceptional device at first-rate charge variety levels, getting comfortable on camera, minimising friction in filming movies. If you’re a beginner, the ones intervals may be great for you. Even in case you are now not, you can probable examine lots of useful topics (we’ve got were given had university college students with 100k+ subscribers who loved the ones intervals).
Conceive — How to in no manner run out of content material fabric mind. We’ll help you assemble your very personal Idea Generation Machine, using our 6-element framework for taking pictures mind from severa reassets and systematically generating your very personal. And we are going to speak about exceptional practises for titles and thumbnails, arguably one of the most crucial features of a a success YouTube channel.
Construct — How to form your movies in a way that appeals to every your goal goal marketplace and the YouTube algorithm. And a manner to add flair and branding to your movies to make traffic fall in love collectively in conjunction with your channel.
Create — How to create a content material fabric calendar and use parallel processing to enhance your productivity, so you’re in no manner burdened via coming near near video deadlines. And a manner to efficaciously remix and distribute your content material fabric during first-rate systems to maximise reap and diversify your industrial organization. We’ll speak about the electricity of an email list (you need to have this from day 1), and the difference amongst non-public vs public systems to make your industrial organization more anti-fragile.
Expand — How to outsource enhancing (hint: you need to be doing this as fast as you start making money), and a manner to artwork in the direction of building a collection of writers, researchers, editors and assistants spherical your channel, on the equal time as very last noticeably profitable.
Monetise — How to maximally monetise your content material fabric with Adsense, subsidized movies, partner partnerships and your very personal products, without pissing off your goal goal marketplace. I’ll show you the real numbers withinside the again of the $100k+ in keeping with month that my YouTube channel generates, and the steps I took to get there.
Live Session Timings
We’ll have 2 live intervals each week for 6 weeks. They’ll be on Mondays and Thursdays, 1600 – 1800 GMT. Each session can also additionally have 60-90 mins of center education and interactive carrying sports, followed via an open Q&A. If you cannot make the live intervals, do now no longer worry – we are going to upload the Zoom recording internal 1h of the session ending, and we are going to have a nicely edited video with timestamps ready internal 24h of the session.
2. Homework Video Assignments
The Homework Video Assignments are the single most crucial part of the route.
If you cannot (or might not) determine to publishing 1 video each week, this route isn’t for you. You might not get an entire lot fee out of it. It is probably like signing up for a gymnasium class, showing as much as study the tutorial, and now not doing any exercise. It might be interesting, but it’d now no longer get you any results.
You cannot broaden on YouTube without continuously starting up movies, at least as quickly as in keeping with week. Yes, there are exceptions, but in general, you need to post at least as quickly as in keeping with week to stand a chance of fame out.
Each week, we are going to provide you with a video mission, so you can include writing, filming, enhancing and publishing a video to your channel. When you’re done, you can link your video on our community platform so that everyone can comment, and we are going to provide particular feedback on every video mission that is submitted.
3. Our House System
While cohorts of 1,000 university college students are brilliant for making new friends, from time to time a smaller, more intimate group is better for obligation and support.
That’s why we’re breaking the cohort into Houses of 30-40 university college students. You’ll meet collectively in conjunction with your House for an hour as quickly as in keeping with week, in a small group House Party Zoom call facilitated via your Housemaster.
How it Works
Timings – Once you’ve got got signed up, we are going to ask you to select out out the time slots that exceptional suit your needs for the House parties. We’ll kind university college students into first-rate houses based mostly on YouTube experience and time preferences. You’ll meet your housemates and get your House Party calendar in Week 1 of the route.
House Parties – During each House Party, we are going to take you through group carrying sports and breakout rooms to help you broaden your channel, and you may be able to ask any questions and speak through any troubles or troubles you’re having collectively in conjunction with your housemates and Housemaster.
House Points – As an brought mode for obligation and fun, we are going to be awarding university college students with House Points for completing assignments and extraordinary topics at a few degree withinside the route. The House with the most usual elements will win the House Cup, and every student withinside the House receives a completely unique prize at the prevent of the route. ?This became brilliant fun in Cohort 3 and taken approximately an entire lot of exceptional competition withinside the cohort and brought the Community collectively.
4. Community + Support + Accountability
Remember how I said that continuously publishing movies each week is the manner you broaden on YouTube? Well, this could emerge as an entire lot less difficult even as you’ve got got a community of friends, colleagues and supporters all doing the equal trouble and cheering each extraordinary on.
1. Open Office Hours
Each week, we are going to have Open Office Hours with a handful of exceedingly a success YouTubers. These intervals may be run as a Q&A and provide you with a chance to ask questions to Thomas Frank, Jack Edwards, Nasir Kharma, Hannah Witton, Mayuko Inoue, Simon Clark and more. These are a brilliant opportunity to get an belief into the evaluations of these YouTubers who’ve accumulated a wealth of know-how in some unspecified time in the future in their time growing content material fabric on YouTube.
2. Community Support + Q&A
In each of the 12 Zoom calls ( instances in keeping with week), there’ll be good enough opportunity to ask me any and all questions you need to. On top of that, you’ll have lifetime get proper of access to to our Community in which you can ask and answer questions with me, my organization and the alternative university college students.
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