Architect + Entrepreneur Course – Eric Reinholdt



Architect + Entrepreneur Course – Eric Reinholdt


Imagine your business a year from now. How much revenue are you earning? What kind of projects are you working on? What are you doing more of? What are you doing less of? Imagine waking up to a Monday morning without the stress of wondering where your next dollar is coming from.

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Imagine your industrial organization a one year from now. How an lousy lot income are you earning? What form of obligations are you jogging on? What are you doing greater of? What are you doing lots much less of? Imagine waking as lots as a Monday morning without the stress of wondering in which your next dollar is coming from. Your to-do lists are manageable, your task list centered best on the things you want to be doing. You have systems in region to address new leads, systems for earning on the identical time as you sleep, systems that take the tedium out of your each day routine.

You have time to think. Time to create, time to be revolutionary. Time on your very own own family. The time you spend, you’re jogging at the economic organization, now not withinside the economic organization. You’re strategic, now not reactionary. You have the liberty to say “no” to the topics that aren’t an superb fit. You have enough. Enough coins withinside the bank, enough time collectively along side your very own own family and friends and you’re doing artwork you enjoy.

If this seems like somewhere you’d need to be, this course is for you.

You don’t want to defer the dream, in recent times is attainable, it is able to be your each day. I say this with self notion because of the truth I’ve been there too. Frustrated with a professional life that wasn’t what I had envisioned. And so, I left a “safe” method and a steady paycheck looking for a greater enjoyable revolutionary workout of my very very own making.

Whether you’re really getting started out or you’ve been at this a while and you’re now not in which you’d idea you’d be, you’ll find out valuable education here. I percent what saves me time and makes my industrial organization extra cash each month. The curriculum gives a framework and a tough and speedy of actionable steps that will help you hooked up region the systems required to format a industrial organization that works for you. You’ll have the freedom to choose what you parent on each day, a purpose driving you in advance and the time to spend on the topics in life that virtually rely: your personal relationships.

Without the liberty to chose what I artwork on each day, a purpose driving me in advance and strong personal relationships I do now no longer undergo in thoughts myself successful. How you make a decision fulfillment may be one-of-a-kind. Maybe your metrics are financial, possibly you want to run an worldwide team, or win the Pritzker or adventure full-time. There are not anyt any right answers, best ones which may be right for you. This course teaches you to artwork with intention, in the direction of goals that rely.

When I started out 30X40 Design Workshop in 2013 I modified into centered on building a non-traditional studio. I preferred to format homes, but I preferred to format one-of-a-kind topics too. As a revolutionary individual with many pursuits, I preferred a industrial organization that could allow me to find out them all. I made a totally smooth shift withinside the way I workout and this course will show you a manner to make that transition too. The ideas I’ll teach you may assemble revolutionary white region so you can do greater of the topics you want to do. It’s simply possible to format a industrial organization that serves your financial needs, enables your very own own family and moreover feeds your revolutionary intellect. And, it does now no longer rely if you live in a city, a suburb or a miles flung island – like I do – whilst you observe the ideas of entrepreneurship to reinvent a conventional workout model you may earn greater and characteristic greater time for the things you enjoy.

The course is sequential and will guide you from no industrial organization and no logo, to an operational, lean startup industrial organization. You’ll studies what systems I simply have in region, a manner to assemble a logo that caters for your first-class client, a manner to market to those clients and earn passive income on the identical time as doing so. You’ll discover a manner to apply your format technique as a marketing and marketing device and you’ll see some of the opportunity revolutionary pursuits I’m succesful of % into my day, the things you probably do now no longer have time for now.

Whether you have got were given an established industrial organization or you’re really getting started out, this course is designed to help you find out better clients, offer you with the freedom to do artwork that topics to you and earn greater doing it.

Here’s the Unboxing Video

A quick peek inside the course…

What’s Included?

  • Client Handbook (25-page PDF)
  • Branding Workbook (16-page PDF)
  • Marketing Workbook (24-page PDF)
  • Passive Income Product Workbook / Ideabook (21-page PDF)
  • Financial Handbook (12-page PDF)
  • $100K “Hyperfine” Case Study + (PDF)
  • Financial KPI’s spreadsheet
  • Contractor Interview Checklist + sample
  • Budget Proposal Template
  • Services Proposal / Terms + Conditions Examples
  • Project Fee tracking spreadsheet
  • Invoice sample
  • Break Even Analysis spreadsheet
  • Passive Income Product Revenue tracking spreadsheet
  • 30X40’s Design Process Guide
  • Site analysis template + sample
  • Parcel Review Template + sample
  • Program worksheet / template
  • Presentation template + sample schematic presentation
  • Email templates (6-page PDF)
  • Anatomy of an Email Campaign Cheatsheet
  • Success metrics worksheet
  • Scope document (sample)
  • Code + Zoning checklist (sample)
  • 30X40’s Video production workflow + checklist
  • 30X40’s Business Folder Structure
  • Video lectures include a “homework” section + additional contextual resources for further study
  • Content is updated regularly (i.e. – “Pandemic Plan: What I’m doing right now”, Case Study: Architecture for the Underserved)

Course Curriculum


  • Introduction (12:06)
  • (re)Defining Success (7:30)
  •  Financial Fears (+ Your Budget) (17:54)
  • Planning for…a pandemic?
  • Tell Me About Yourself

The Entrepreneurial Business Model

  • Your Business (Revenue) Model (32:01)
  • Choosing Your Business Structure (10:48)
  • Productized Service Example – New Client Parcel Evaluation (4:19)
  • Productized Service Example – Existing Conditions Survey Proposal
  • Productized Service Example – Short Course for Homeowners (2:18)
  • Affiliate Links (Done Artfully) (11:53)
  • Lessons Learned Selling Plan Sets (12:12)
  • $100K “Hyperfine” Case Study (13:48)
  • Case Study : Architecture Business Plan Reality Check (54:28)

Your Brand™️

  • The Brand Plan (8:45)
  • Your Brand Visuals + Story (10:52)
  • Your (Virtual) Studio (33:25)
  • Your (Physical) Studio (21:09)
  • Case Study: Employee to Firm Owner (17:28)

Business Fundamentals

  • How to Find Clients (+ How They Find You) (19:36)
  • Document while you create (Your Marketing Plan) (22:37)
  • How (not) to Write Proposals (10:53)
  • Overcoming Client Objections (5:28)
  • A (Real) Potential Client Phone Call (26:40)
  • Social Media for Architects (29:26)
  • Your Email List (11:11)
  • Pricing Your Work (17:41)
  • Project Scheduling (13:01)
  • Profit + Hourly Rates (15:30)
  • Accounting (Simplified) for Designers (6:16)
  • Invoicing: What you need to know (14:50)

Your Process

  • Your Process (What Your Client is Actually Buying) (3:57)
  • Client Site Visit + Predesign Meeting – The Outpost (26:08)
  • Programming + Budgeting – The Outpost (7:00)
  • Site Analysis + Contractor Interviews – The Outpost (14:38)
  • Contractor Interviews – The Outpost (22:49)
  • Concept Development – The Outpost (14:49)
  • Design Concept Presentation + Client Meeting – The Outpost (24:48)
  • Design Development Client Presentation(s) – The Outpost (22:48)
  • Collaborating with Consultants (25:38)
  • Client Presentation: Preparation, Process + Materials (12:21)
  • Problems + Challenges of Practice (23:34)

Tools, Resources + Routines

  • The MVP of SOPs (8:57)
  • Designing Your SOPs (Standard Operating Procedures) – Part 1 (10:06)
  • How to Organize + Use Your SOPs (2:50)
  • Project + Office Management using Notion (21:09)
  • Side Hustle to Solopreneur (11:10)
  • Time Management Strategies (14:00)
  • Goal Setting (Reimagined) (4:33)
  • A Typical Day in the Life (12:46)
  • The Value of Side Projects (4:48)
  • Course Workbooks + Handbooks
  • Email Templates
  • Meeting Notes Template
  • Business Folder Structure
  • Site Analysis Template + Sample
  • Passive Income Tracking Spreadsheet
  • Software, Links, + Recommendations

Next Steps

  • Outro (Go Make Things…)
  • Leave a Review

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