John Ruhlin – Gift·ology Program

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John Ruhlin – Gift·ology Program

The Power of Strategic Gifting
Gifting has amazing potential to accelerate your company’s growth, if it’s done thoughtfully and strategically.
So it’s important to be intentional about your overall gifting process and create an effective gifting *strategy* instead of relying on guesswork, last-minute panic shopping or generic gift cards.

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The perfect gift demonstrates how much you value the recipient and your relationship with them.
The whole point of your gifting strategy is to make your company stand out in the minds of your gift recipients, by NOT being like everyone else and giving the same meaningless gifts at the same predictable times of year. Instead, the aim is to surprise and delight so that your gifts are highly memorable, no matter what the budget or occasion.
Because when your Very Important People know that you care about them enough to give the most thoughtful, most meaningful gifts, unexpectedly and unconditionally…
…your company will benefit in so many ways:

You’ll impress key prospects, make yourself unforgettable to new contacts, gain favor with gatekeepers, and spark high-value lifelong relationships.
You’ll always know exactly what to choose as a gift, and your gifting occasions and budget will be planned out well in advance.
You’ll be able to gift to the same recipient repeatedly without becoming boring or predictable, by making each gift build on the one before it so that your relationship grows stronger each time.
And you’ll leave your gift recipients with high, yet entirely achievable, expectations of you and the brand you represent. They’ll know that you adhere to the highest standards and go the extra distance to get results.

Invest in *strategic* and *sustainable* gifting, with a long-term view of the future, and your investment will naturally compound over time.
If that’s what you want to do, I’d love to show you how.

What’s Inside the Giftology Course
Here’s a quick run-through of what you’ll learn in each module:
week 1
In Module 1, we’ll cover the fundamental building blocks of strategic gifting — so that you’re confident you’re approaching it from the right perspective, and that you know the big reason WHY you’re giving gifts.
week 2
In Module 2, you’ll identify your key influencers — so that you can plan your future gifting strategy for each of the important people you’d like to thank, and also for influential people you’d like to get to know.
week 3
In Module 3, you’ll find out how to set a practical and sustainable gift budget — so that you can actively choose to give the best gifts possible while staying in control of the budget, instead of guessing at what your company can afford each time a gifting occasion comes up.
week 4
In Module 4, you’ll discover exactly how to choose the perfect gift every time — so that it always impresses and delights, no matter who it’s for, and regardless of your budget. (Plus I’ll show you which gifts to avoid, too.)
week 5
In Module 5, you’ll learn to create effective *long term* gifting strategies and systems — so that after finding one perfect gift, you don’t get stuck figuring out what to send next time to nurture the relationship further.
week 6
In Module 6, we’ll discuss your ongoing strategy and next steps in gifting — so that you know what your big goals are, how to achieve them, and exactly what to do along the way.

Special Gifting Strategy Bonus
To encourage you to work through the entire program and give it everything you’ve got, I’m throwing in a very special “completion bonus!”
After you submit your final homework assignment in the Giftology program, you’ll become eligible for a one-to-one gifting strategy session with one of the expert Giftologists on my team.
In that call, you’ll work together to figure out your best overarching strategy for gifting, and identify your best next steps to help you move towards your goals.
The Choice is Yours…
So give this some thought: What else could you do to WOW your VIPs with the perfect gift every time?
You could spend so much time browsing the aisles in stores or e-commerce websites that you barely get to do your actual job anymore… which would be a big waste of your life.
You could hire a personal shopper to think of and source gifts for everyone you want to delight… but then you still wouldn’t know how to do it yourself, so you’d always be reliant on a helper.
You could keep on doing your gifting the way you always have, and keep on getting the same weak ROI… but if you were happy with weak results, you wouldn’t be reading this right now.
Or you could enroll in the Giftology program today, and get all this and more:In-depth training from the leading expert in strategic gifting
Understand who your real VIPs are and how to prioritize your gifts
Learn how to choose the right gift to make a lasting impression
Design a gifting strategy that grows your business and your bottom line
Claim a special “completion bonus” gifting strategy session with an expert Giftologist

Giftology is all about gifting strategically to get tangible results. I hope to see you in class so we can get those results for *your* company.

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