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Digital analytics measures what users do on a website or within an app.
Just getting started? Want to take a deep-dive into digital analytics? Choose from dozens of blog posts, full-length courses, and other resources to master the discipline before you launch your next campaign.
How do digital analytics and traditional analytics work together?
Many organizations struggle to combine data from online and offline sources.
However, strong analytics teams can use tools like attribution modeling or call tracking to measure the impact of online behavior on in-store sales or how effectively online campaigns generate phone calls, respectively.
Get expert insights on digital analytics
Without data, your marketing will fail. With bad data, your marketing will fail, too. Digital analytics expertise helps you track, troubleshoot, and report on the marketing metrics that grow your business.
Blog posts on digital analytics
Learn how to do each component effectively with dozens of digital analytics articles.
- How to Get All Your Ad Data into Google Analytics
Not long ago, it was common for marketers and web analysts to spend the bulk …
Pitching a Data Strategy? Here’s How to Ensure the C-Suite Says “Yes.”
Are you a CMO who thinks accurate attribution is a pipe dream? Or a customer …
5 Analytics Questions You Should Always Ask
In digital analytics, it’s all about asking the right questions. Sure, in the right context, …
Raw Data & Google Analytics: A Game Changer
For a long time, I considered standard Google Analytics reports to be the best way …
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Web Analytics Analysis: How to Find Business Growth Opportunities
For a web analytics analyst or a data-driven marketer, these are words to live by: “Without …
How to Calculate Lifetime Value for Subscription Ecommerce
Subscriptions are an increasingly common way to buy products online, whether consumables like coffee and …
Data Discrepancies in Google Analytics: What Can Go Wrong, Why, & How to Fix It
Google Analytics shows 104 conversions. Your CRM shows 123 new leads. Heap reports 97. And …
UTM Parameters: A Complete Guide for Traffic Attribution
Traffic attribution identifies which sources drive visitors to a web property. And it’s impossible to …
Google Analytics vs. Google Analytics 360 (Based on a Decade of Implementations)
For companies that build their analytics on Google products, purchasing Google Analytics 360 is a …
How to Use Google Data Studio to Build Better Dashboards
Set up the measurement tool. Clean and process the data. Turn it into information. Analyze …
Digital analytics courses
You may think you know Google Analytics. You may be able to set up a few basic tags in Google Tag Manager. But there’s always more — tons more.
Take courses from leading experts on digital analytics. Learn how to get the most out of your tools, avoid common mistakes, and master the discipline that’s essential to modern marketing.
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